Category
Exhibition Design
Promotional Collateral
Illustration
Conceptual Strategy
Creative Direction
The Brand
The Gift Shop is an a pop-up immersive art gallery at Stackt Market, curated by Imani Dominique Busby.
The Gift Shop is an a pop-up immersive art gallery at Stackt Market, curated by Imani Dominique Busby.
The Gift Shop is an a pop-up immersive art gallery at Stackt Market, curated by Imani Dominique Busby.
The Challenge
Develop eye-catching collateral to attract customers and showcase the store’s unique offerings & tackle key success metrics.
Develop eye-catching collateral to attract customers and showcase the store’s unique offerings & tackle key success metrics.
Develop eye-catching collateral to attract customers and showcase the store’s unique offerings & tackle key success metrics.
Creative Strategy
Focused on modern, visually striking designs that highlight the shop’s variety and quality to put a new spin on the regular retail experience.
Focused on modern, visually striking designs that highlight the shop’s variety and quality to put a new spin on the regular retail experience.
Focused on modern, visually striking designs that highlight the shop’s variety and quality to put a new spin on the regular retail experience.
Result
Increased foot traffic, measurable growth in gallery/event attendance, profitable sales of stickers and posters, brand visibility, artist exposure & community engagement.
Increased foot traffic, measurable growth in gallery/event attendance, profitable sales of stickers and posters, brand visibility, artist exposure & community engagement.
Increased foot traffic, measurable growth in gallery/event attendance, profitable sales of stickers and posters, brand visibility, artist exposure & community engagement.
We were tasked with creating a cohesive poster series that offered a clear visual through-line. Our approach was deeply rooted in the understanding that each piece of collateral needed to serve multiple functions—communication, branding, and revenue generation.
The main flyer features a posterized image of Jean-Michel Basquiat digging through a vinyl crate. This visual of an artist with the custom handwritten title became the cornerstone of our visual identity, offering a unique blend of personal touch and artistic integrity.
We seized the opportunity to extend the design into a suite of visually striking collateral show-casing the shop’s variety of artists. Inspiration was drawn from an old Miles Davis poster.
This strategic foundation allowed the project to evolve, spotlighting a diverse array of artists while maintaining a consistent and impactful brand identity.
Stickers were not only designed to captivate but also served a dual purpose—generating profit and offsetting production costs in a tight-budget scenario.
The custom handwritten title was the perfect vessel to integrate different featuring artists portraits for a series of posters that each gave a unique style, colour and energy while still existing in the same family.
Stickers were both a low-cost, high-impact way to increase brand visibility and a revenue stream that helped subsidize our constrained budget. Each became a standalone piece of art, allowing guests to own a piece of the experience, while also promoting the event in their daily lives. The posters became more than just promotional materials, they became collectible items that resonated with the audience.
The posters and stickers cultivated a community-driven experience, increasing foot traffic by 35% over the duration of the event. We attracted 150+ people to The GiftShop's Living Room Concerts each week for a consecutive 9 weeks. The collateral became collectible art pieces that extended the life of the campaign beyond the gallery, contributing to a 25% increase in artist exposure and sales. Our approach generated both cultural and financial value.
We saw an additional 46% boost in online engagement, sold out tickets, stickers, and through strategic design and innovative thinking, transformed a modest budget into a high-impact visual campaign that not only met but exceeded its goals before moving to Montreal.
