Greenbuns Bakery

Category

Brand Identity

Packaging

Promotional Collateral

Client

Private Client

Duration

7 Weeks

The Brand

A new, sustainably sourced bakery in need of a distinctive visual identity.

The Challenge

Establish an identity that reflects the bakery’s commitment to freshness, eco friendliness and quality.

Creative Strategy

I found a playful and organic 360 approach to a conceptual identity that aligns with the clients values while still being modern.

Result

A proof of concept for a bakery with a strong, recognizable brand that resonates with eco-conscious customers.

INSIGHT

In recent years, mindfulness has broken into the mainstream more than ever and as a result, more & more ethical alternatives are fast becoming vital in many industries, ranging from food & beverage to the wellness and healthcare industry.

REsearch

It was necessary for the design to retain an approachable, friendly appeal.

Being that they seek to produce their own in-house products and already have well specified interests in renewable energy, bespoke culinary arts, and remaining minimalistic, the name we chose derives from all these well-established values.

Creative Strategy

My design needed to bring holiday cheer and fun while remaining sleek and fresh, yet distinctly bold.

Creative Strategy

GreenBuns was a chance to create a unique brand that demands recognition in a fairly saturated market, one that confidently stands apart from competitors in look, feel and overall tonality.

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