Greenbuns Bakery

Category

Brand Identity

Packaging

Promotional Collateral

Client

Private Client

Duration

7 Weeks

The Brand

A new, sustainably sourced bakery in need of a distinctive visual identity.

A new, sustainably sourced bakery in need of a distinctive visual identity.

A new, sustainably sourced bakery in need of a distinctive visual identity.

The Challenge

Establish an identity that reflects the bakery’s commitment to freshness, eco friendliness and quality.

Establish an identity that reflects the bakery’s commitment to freshness, eco friendliness and quality.

Establish an identity that reflects the bakery’s commitment to freshness, eco friendliness and quality.

Creative Strategy

I found a playful and organic 360 approach to a conceptual identity that aligns with the clients values while still being modern.

I found a playful and organic 360 approach to a conceptual identity that aligns with the clients values while still being modern.

I found a playful and organic 360 approach to a conceptual identity that aligns with the clients values while still being modern.

Result

A proof of concept for a bakery with a strong, recognizable brand that resonates with eco-conscious customers.

A proof of concept for a bakery with a strong, recognizable brand that resonates with eco-conscious customers.

A proof of concept for a bakery with a strong, recognizable brand that resonates with eco-conscious customers.

INSIGHT

In recent years, mindfulness has broken into the mainstream more than ever and as a result, more & more ethical alternatives are fast becoming vital in many industries, ranging from food & beverage to the wellness and healthcare industry.

REsearch

It was necessary for the design to retain an approachable, friendly appeal.

Being that they seek to produce their own in-house products and already have well specified interests in renewable energy, bespoke culinary arts, and remaining minimalistic, the name we chose derives from all these well-established values.

Creative Strategy

My design needed to bring holiday cheer and fun while remaining sleek and fresh, yet distinctly bold.

Creative Strategy

GreenBuns was a chance to create a unique brand that demands recognition in a fairly saturated market, one that confidently stands apart from competitors in look, feel and overall tonality.

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