Kenya Airways
Kenya Airways
Category
Refresh
Visual Identity
Creative Direction
Client
Kenya Airways
Duration
2-3 Weeks
The Brand
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
The Challenge
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
Creative Strategy
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
Result
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
REsearch
My design simplified the overall form and introduced the new ‘KQ’ monogram as a replacement for what they have had for years in an effort to work more effectively across an ever-broadening portfolio of media.
