Instagram Direct

Instagram Direct

Category

UX/Ul case study

Product Design/ iOS

Client

Meta

Instagram

Duration

2 Months

The Brand

An organization dedicated to making yoga accessible to communities affected by trauma, addiction, and poverty. The organization believes in the transformative power of yoga and mindfulness to promote mental, emotional, and physical well-being.

An organization dedicated to making yoga accessible to communities affected by trauma, addiction, and poverty. The organization believes in the transformative power of yoga and mindfulness to promote mental, emotional, and physical well-being.

An organization dedicated to making yoga accessible to communities affected by trauma, addiction, and poverty. The organization believes in the transformative power of yoga and mindfulness to promote mental, emotional, and physical well-being.

The Challenge

The challenge was to create a cohesive communication and engagement strategy that reflects the core values of Yoga Outreach Society while raising awareness and support for its initiatives.

The challenge was to create a cohesive communication and engagement strategy that reflects the core values of Yoga Outreach Society while raising awareness and support for its initiatives.

The challenge was to create a cohesive communication and engagement strategy that reflects the core values of Yoga Outreach Society while raising awareness and support for its initiatives.

Creative Strategy

developing a visual and narrative identity that aligned with the organization's mission. The design integrated calming, approachable aesthetics with content that highlighted the positive impact of trauma-informed yoga.

developing a visual and narrative identity that aligned with the organization's mission. The design integrated calming, approachable aesthetics with content that highlighted the positive impact of trauma-informed yoga.

developing a visual and narrative identity that aligned with the organization's mission. The design integrated calming, approachable aesthetics with content that highlighted the positive impact of trauma-informed yoga.

Result

By positioning yoga as an accessible tool for trauma recovery and empowerment, the initiative helped reinforce Yoga Outreach Society’s standing as a leader in community-based wellness programs.

By positioning yoga as an accessible tool for trauma recovery and empowerment, the initiative helped reinforce Yoga Outreach Society’s standing as a leader in community-based wellness programs.

By positioning yoga as an accessible tool for trauma recovery and empowerment, the initiative helped reinforce Yoga Outreach Society’s standing as a leader in community-based wellness programs.

Key INsight

We dived deep into user research, diving headfirst into the diverse Instagram community's needs and aspirations. Armed with this treasure trove of insights, we embarked on a quest to reimagine the Direct Messaging feature.

The Creative Strategy

From conceptualization to the fine details of visual styles and components, I poured my heart into making conversations on Instagram feel more intuitive, delightful, and engaging.

It was an ode to the importance of connection in a virtual world. This project showcased my prowess in UX/UI design, emphasizing the human element in every digital interaction.

Check out the Behance case study.

More Work

Back to Top

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.